The 4Ears Campaign is back and as far as the staff at Connect Hearing Canada are concerned, it couldn't come quickly enough.
The Hear the World Foundation advocates equal opportunities and increased quality of life for people with hearing loss globally. As part of the Sonova Group, Connect Hearing is proud to take its social responsibility seriously by supporting the foundation in its mission. To date, the Hear the World Foundation has been involved in over 50 projects on all 5 continents and has, thus, already given thousands of people with hearing loss the chance of a better life.
This year, Connect Hearing will donate $10 for every person who has a Hearing Health Check (HHC) at one of the fourteen 4EARS events across Canada. By getting tested you are helping not two but four ears – yours, and those of a child in need.
There's more - when someone snaps a selfie during their hearing evaluation and posts it to the Connect Hearing Facebook page or tweets it to #4ears, Connect Hearing Canada will make an additional $2 donation.
Connect Hearing Marketing Manager Leanne Spasnik says she is so impressed with the enthusiasm of the staff, explaining that teams are organizing 4EARS events from Victoria all the way to Halifax and that some of the events will be staffed by two clinics, because they both wanted to be involved.
“One of the reasons Connect Hearing is such a great place to work is our staff and how much they care. They’re a warm-hearted bunch and that's part of what drew them toward the hearing health care industry,” says Spasnik. “For our team, being able to help kids and our communities is like a job perk. Hear the World’s 4EARS project gives us a chance to work with our colleagues from across Canada and make a difference for children affected by hearing loss.”
Spasnik says this year the donations will support projects around the world, including an education program run by The Hearing Foundation of Canada. The interactive workshops teach fourth to sixth graders about hearing loss prevention – they can even test their MP3 players to find out what volume levels are safe.
“Hear the World also helps provide hearing aids to kids in places like Haiti, Nicaragua, Kenya and Cambodia,” says Spasnik. “This is a great opportunity for people to have a complimentary hearing evaluation and help kids at the same time. The best part of this program is that you don't have to make a donation – we'll make it for you. So when you get your hearing checked you help two people, four ears.”
The statistics are sobering. According to the World Health Organization (via hear the world website),15% of the world population are currently affected by hearing loss. The number of people affected by hearing loss continues to rise due to the demographic aging of our society and the growing noise pollution in our environment. Added to that comes the fact that, according to the UN children’s fund Unicef, over 665,000 children are born with significant hearing loss annually.
M.J. DeSousa, Connect Hearing’s Director of Professional Practice, says she is proud to see Connect Hearing Canada making a difference in the lives of families and children in Canada and abroad, and is confident that the 4Ears Campaign will make an impact.
“Wonderful initiatives like these get people talking, get families talking, and communication is a key factor in convincing people to get tested,” says DeSousa. “Canadians have always been willing to lend a helping hand and with the 4EARS Campaign, Canadians who find the courage to help themselves will also be helping others.”