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Break the Silence on Hearing Loss, Connect Hearing Says




Network of hearing-health clinics advises how to talk to a loved one about a sensitive issue

VICTORIA, BC (September 12, 2012) — It's time to break the silence when it comes to hearing loss in Canadian families, according to Connect Hearing. The nation's leading network of audiologists and hearing-health experts thinks the best chance of reducing hearing loss in the country is for people to find the courage to speak up to their parents and grandparents.

"When we see a loved one in need, all of us are going to do what it takes to help. It's a natural human instinct — except when it comes to hearing loss. It's an area of human health that is difficult for people to discuss because it may seem embarrassing to bring up, but that's far from the truth," says M.J. DeSousa, Director of Professional Practice at Connect Hearing. "All of the research on the subject shows that our loved ones are more likely to take action to address their hearing health if the issue is raised by a concerned relative or friend."

Approximately 7 million Canadians suffer from some level of hearing loss and 47% of adults 75 years of age or older incur hearing impairments, research shows. According to a recently released report by the American Association of Retired Persons (AARP) and the American Speech-Language Association (ASHA), close to 70% of survey respondents who suffered from hearing loss said they would search for treatment if a loved one requested they do so.

To help Canadians speak up about hearing loss, Connect Hearing has created a series of articles that will be published on its website this month and they will include advice and ideas on how to broach the subject with a loved one suffering from an auditory deficit. The first part of the series deals with why intervention is needed.

5 Reasons Why You Should Talk About a Loved One's Hearing Loss

1. To improve their quality of life. "By making the hearing health of our parents and grandparents a priority, we not only improve our chances of staying connected to them, we help them stay connected to the activities that bring enjoyment to their lives," DeSousa says.

2. For their safety. Those who suffer from hearing loss are at risk of failing to recognize potential dangers in their everyday lives.

3. Because treatment works. Although hearing loss can't be reversed, further damage can be prevented with early intervention.

4. For a stronger family environment. Activities that involve multi-generations of a family are vastly more enjoyable when the patriarchs and matriarchs in the group can fully participate.

5. Because you want to. Studies show that Canadians and Americans want to discuss the hearing loss of their loved ones but are unsure how to go about raising the topic.

To read the full article, visit our blog here

Connect Hearing's 112 clinics across Canada each offers complimentary hearing consultations, which includes hearing screendings and suggested treatments, if any are necessary. To locate a clinic near you, click here.

Media Contact 
Deb Morse, Elevation PR
Phone: 250.658.8104

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