The "Hear Brazil" contest encourages an online hearing test with a chance to enter into a draw to win a colourful and exciting collector's item soccer ball.
The "Hear Brazil" contest launches on June 20, 2014. It gives all Canadians even more reason to get into the spirit of soccer.
The World Cup tournament involves 32 teams and is the most watched sports event on the planet. According to FIFA, 909.6 million television viewers tuned in to at least one minute of the 2010 final, which was played in South Africa. More than 3.2 billion people watched live coverage of the 2010 tournament for a minimum of one minute. The average official rating was 188.4 million for each match.
So to be clear, it's not just going to get noisy in Brazil — it's going to get pretty noisy around the world. Even here in Canada, a country that sadly failed to qualify for the tournament again, it's expected hundreds of thousands of Canucks will be tuning in and cheering for their favourite team.
Connect Hearing Canada has spoken about noisy sports, hobbies and careers before, and has often encouraged Canadians to protect their hearing when entering a noisy arena or stadium. In a recent post entitled “Seahawks Ready to Make Super Bowl Noise”, we spoke about ear-splitting sound levels. On December 2, 2013 at CenturyLink Field, Seahawks fans set a Guinness world record for crowd noise at 137.6 decibels (dBA).
To put it in perspective, Health Canada says if you listen to music at levels higher than 70 dBA, the amount of time you spend doing so becomes an important factor. For example, listening to music at 85 dBA for 45 minutes a day poses no known risk of hearing loss. On the other hand, listening at that level (or higher) for 8 hours a day can pose a significant risk of hearing loss.
In another Health Canada article, it was explained that noise-induced hearing loss is caused by overexposure to loud sounds. In some cases, the damage is only temporary. But repeated exposure to excessive noise for long periods of time can cause permanent damage. So can a single exposure to an intense sound close to the ear, like a gun shot.
Connect Hearing has been encouraging Canadians to make their hearing a priority for years, which is one reason why we encourage people to visit one our clinics for a free hearing test, no matter what their favourite sport is. Director of Professional Practice M.J. DeSousa says she hopes that with the interest in the World Cup people will be inspired to learn more about hearing health and safety.
“Sometimes it takes interest in one thing to raise interest in another, and we're hoping that people will recognize the importance of hearing health as they enjoy the World Cup,” says DeSousa. “The prize is awesome but this contest isn't just about winning a soccer ball, it's about winning something even more important – a chance to educate yourself about hearing loss and protect your hearing.”
In spirit of the event here is a great video of soccer refereeing facts and figures by Phonak: